Project overview
RabidNinjaLady, a gaming streamer, needed a logo for her brand to be used across online streaming platforms, physical items to be sold online and an interface design of a future website for the streamer. The goal was to develop a brand identity that would resonate with the gaming community, reflecting the streamer’s dynamic personality and engaging content.
CHALLENGES
The primary challenge was to craft a logo that not only stood out in the competitive gaming industry but also embodied the streamer’s unique persona and creators’ likeness within the logo. This included research on other similar streamers and creating something memorable.
SOLUTION
I designed a bold and energetic logo featuring a ninja avatar with katanas crossed on her back, symbolizing strength, agility, and precision—qualities associated with RabidNinjaLady’s playing style. The logo’s sharp lines and dynamic posture reminiscent of a bust, were carefully crafted to create a lasting impression.
To complement the logo, the UI design was developed to mirror the ninja theme, incorporating sleek, dark tones with vibrant accents that enhanced the overall aesthetic. The design prioritized user experience, making it easy for visitors to explore the site and engage with the streamer’s content. The combination of a compelling logo and a gamer-centric UI design helped create a cohesive and immersive brand experience.
OUTCOME
The final design effectively captured the essence of RabidNinjaLady’s brand, leading to a stronger online presence. The logo and UI design not only set her apart from other streamers but also fostered a deeper connection with her audience, contributing to the growth of her community.
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Rachel the Designer 2024